Regardless of how clear the path-forward is in executives’ minds, distilling and relaying it to hundreds of people – and having them deliver on it – gets exponentially harder with growth. 

Without that operational alignment leaders expecting results instead see:

• Missed targets and challenges explaining why

• Board or employee questions about where the company’s headed

• Confusion or conflict around prioritization or trade-offs 

• Too much executive time spent on daily triage, fire-drills, etc.

• Collaboration or morale issues among staff